A bilingual public website for a conservation park, with ticket pricing, an education programme, animal interaction sections, and an integrated Instagram feed.
A conservation park has three audiences asking three different questions - parents looking for a day out, schools looking for a programme, and researchers looking for credibility. One undifferentiated page cannot answer all three, and a site that hides ticket prices loses walk-in visitors before they arrive.
We split the content by audience instead of making everyone scroll to find their own answer. Ticket pricing sits above the fold, the education programme gets its own section for school groups, and the conservation work is presented plainly for researchers. The whole site runs in two languages, because international visitors are a real and measurable part of the audience.
Screenshot from the running project.
The first screen carries what a visitor actually needs on arrival: opening hours, the address, and the social channels, right beside the park name.
Screenshot from the running project
A plain statement of what the park does - conservation, education, research, and recreation - sets expectations before the visitor reads anything else.
Screenshot from the running project
Each zone gets its own image gallery so visitors know what they will actually see on the day, rather than relying on a description that applies to everything.
Screenshot from the running project
Recent posts are pulled into the site so the park's social activity stays visible to people who never open Instagram, without anyone having to repost by hand.
Screenshot from the running projectFull Indonesian and English with a switcher in the header, so the park can be understood before a visitor has decided whether the trip is worth it.
Weekday and weekend rates are presented side by side and visible immediately, instead of hidden behind an enquiry form that filters out casual visitors.
A dedicated section explains the school programme for teachers arranging group visits, rather than for parents who have already arrived at the gate.
Recent updates rotate in a carousel that staff can maintain, so the site does not go stale between design work.
The layout adapts down to mobile, which matters for a family audience planning a visit from a phone on the way there.
The hero cycles through park photography with dots for navigation, giving several aspects of the park visibility without a long scroll.
The park now answers the parent, the teacher, and the researcher on one site, in two languages, without any of them emailing first. Making ticket pricing visible turned a hidden cost into a decision visitors can actually make on the spot.
Rzoopark is the public website for Rahmat Zoo and Park, a conservation, education, and recreation park.
The site needed to do three jobs at once: sell tickets, explain what the park actually does beyond animals, and make visitors feel welcome before they arrive rather than confused at the gate.
The structure follows the audience rather than the organisation. Parents get pricing and photographs first, teachers get a programme description written for group bookings, and researchers get the conservation work stated plainly. The bilingual build matters here more than usual: a substantial share of visitors are not domestic, and a monolingual site quietly loses them at the first unfamiliar word.